Job Title: Product Marketing Manager
Location: Iowa City, IA (and surrounding area)
Reports To: VP of Marketing
Direct Reports: None
Team: Part of 3 Person Full-Time Marketing Team + Agency Partners
Desired Start Date: March/April 2024

About Rantizo:
Rantizo is a venture backed ag-tech company looking to further build out its marketing team to execute on the strategy and vision. Rantizo is seeking to hire a Content Marketing Manager.

Rantizo connects supply and demand for agricultural spray drone services with a turnkey service platform. We enable industry leading drone applicators by selling drones, support, software and training, and our service platform connects demand for acres to be sprayed to local operators. Rantizo operators fly and apply in 30 states, providing qualified, licensed, and insured precision application services. Near term we are using drone spray services to build out a nationwide, on demand, technically savvy labor market. Longer term we are creating the network that puts autonomy to work within agriculture. All those cool ground robots, soil sampling technologies, imagery devices, smart pest traps, etc. are going to need a network to deploy and scale – that is where we come in.

“Our vision is to build a service network that puts autonomy to work in ag, starting with spray drone services. We are excited to expand our nationwide operator network, deploy our work management and as-applied map software, and continue our exponential growth in acres treated,” said CEO Mariah Scott.

Who You Are

• Creating a product is one thing. Turning it into a beloved brand that customers can't live without? That's the challenge you thrive on. Game on.
• Do you get a thrill from crafting compelling product stories that make customers stop and take notice? Not just once, but consistently. Anticipating their needs before they even realize them. You love to strategize and execute, but you also love to engage with customers because you know that's where the best insights come from.
• Do you get energized by transforming the 'what we offer' into the 'why it matters' for customers? Proactively translating product features, benefits, and visions into clear, impactful messages that resonate with the 'just in time, just enough, just for me' mindset of today's consumers.
• Do you have the strategic and project management skills to navigate the complex landscape of product launches and marketing campaigns? Understanding that successful product marketing is about building relationships through consistency and unique value. You might use paid media occasionally, but you know that earned media is where the real magic happens.
• Do you excel at taking a single product launch and turning it into a multitude of engaging assets, tailored for the most effective channels? You understand that one great product story should be amplified, not diluted into numerous mediocre pieces.
• Do you wake up thinking, 'How can we make our product the talk of the town?' So it's not just us promoting it, but others spreading the word enthusiastically?
• Do you enjoy working in an environment where your creativity isn't stifled by endless approvals and red tape? Neither do we – that's why we keep things agile and efficient. Let's go!
• You are a product marketing manager who thrives at the intersection of innovative product storytelling, strategic campaign execution, and customer-centric messaging.
• Come join us. You'll love it here, and we need you on the team!

Key Responsibilities/Examples
The ideal candidate will have a strong background in SaaS marketing with a proven track record of driving results in in a fast-paced, entrepreneurial environment.

1. Positioning & Messaging:
   • Develop and refine compelling product positioning and messaging that highlights the unique value of AcreConnect.
2. Go-to-Market Strategy:
   • Own the execution of our go-to-market strategy for new product launches, ensuring collaboration across product, sales, and beyond.
3. Content Creation:
   • Produce high-impact content, including videos, product briefs, white papers, case studies, and webinar presentations, to support sales enablement and demand generation.
4. Market Intelligence:
   • Conduct market research to understand customer needs, industry trends, and competitive landscapes to inform product strategy and positioning.
5. Sales Enablement:
   • Equip the sales team with tools, training, and collateral that articulate the value of our solutions and address customer pain points effectively.
6. Customer Advocacy:
   • Work closely with customers to capture testimonials, case studies, and insights that inform product development and marketing efforts.
7. Product Evangelism:
   • Serve as a spokesperson for AcreConnect at industry events, webinars, and customer briefings, building credibility as a thought leader in software.
8. Cross-Functional Collaboration:
   • Partner with product management to align product roadmap with market needs and contribute to pricing strategies.

Qualifications:
Bottom line – don’t disqualify yourself before even applying – we realize that people will not check every box! Some of these are critical but others of these are nice to have/can be trained.

• Bachelor’s degree in business, marketing, or related fields
• 5+ years' experience in marketing, strong background in content creation and product launches
• Excellent writer and ability to synthesize concisely – can scale content effectively and efficiently
• B2B and B2C experience, agribusiness experience strongly preferred
• Strong understand of relevant marketing operations technologies and platforms (Hootsuite, Hubspot, SEMRush, Google Analytics, etc.)
• Solid understanding of agricultural channel and relevant messaging/outlets - retailers, growers, agri-prenuers, etc.
• Broad understanding of ag-tech landscape
• Ability to position SaaS products for annual recurring revenue
• Excellent communication and interpersonal skills
• No direct experience with drones required

Key Competencies:

• Results-driven with strong bias for action
• Delivers results, not just activities
• Ownership mentality
• Strong follow through – does what they say they will do, consistently
• Strategic thinking and planning acumen
• Customer centric mindset
• Problem solving and decision making
• Adaptability and resilience
• Creativity in developing custom solutions If you are interested, please apply.

We look forward to connecting.